A film is stated to be be available two weeks before the dvd / blu ray release date (8/16) How is Apple able to offer that?|||Mostly preorder would make it done.|||Several possibilities:
One, it's a preorder. You pay in advance and unlock download rights on the release date.
Two, it has more than one release date. Release dates aren't global... some regions get releases before others, all based on marketing.
Three, Apple may well have paid a premium so they had two weeks to release it before anyone else.
This is not at all unusual - it's like why theaters get a show long before it comes out on DVD, and why PPV channels get it before regular cable or DVD.
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